About Us

Meet Our Founding Team

Combined Experience Of 100+ Years Across The Team

Proven Expertise & Track Record

Custodians For Some Of India’s Leading Brands

Experts In 360 Degree Integrated Solutions

Digitally Adept & Futuristic In Outlook

Tarannum Alam

Co-founder, Director

Devika Dayal

Co-founder, Director

Harbir Singh Rai

Chief Growth Officer

Tarannum Alam

Co-founder, Director

Domain Expertise & Attributes

26 Years Across Leading Agency Networks As Well As Broadcasters And Ott Networks
Proven Track Of Delivering On Client Kpis And Creating Value For Clients With A Solution Centric Approach
Proficient At Devising ROI Optimization Metrics
Category Expertise Across FMCG, Telecom & Automobile
An Integral Part Of Landmark Brand Launches Such As L’oreal’s
Launch In India & The Launch Of Samsung Phones

Digital Transformer

Sports Marketer

Growth Revenue Driver

Media Content Specialist

Performance Marketing

Entrepreneurial Zeal

Devika Dayal

Co-founder, Director

Domain Expertise & Attributes

26 Years across Leading News Networks and Digital Platforms
Successfully scaled up brands from Inception Stage
Part of the founding team on History TV18, CNN IBN & Discovery TLC
Adept at identifying Newer Avenues for Revenue
Forward thinking & ahead of the curve, seamlessly transitioned into Digital just at the cusp of the Digital Boom in India

Content Syndication

Pioneer-Hybrid Sales Strategies

Growth Revenue Driver

Visionary

News Industry Stalwart

Harbir Singh Rai

Chief Growth Officer

Domain Expertise & Attributes

22 Years across Leading Agency Networks
Adept at interpreting Client Business Strategies & translating these into actionable Media Outcomes
Proficient at Managing Client Relationships
A strategic planner with an ability to distill insights from data and build a compelling Strategic Narrative
Category Expert across Automobile, QSR, Telecom & Luxury
Integrally involved in Key Brand Launches such as Aircel Launch, Hyundai Creta & Hyundai Alcazar Launch

Strategic Planning

Media Mix Optimization

Brand Positioning & Consumer Behavior

Media Trend Mapping

Client Relationships

The Blueprint That Drives Our Philosophy

Integrated Solutions

A touchpoint agnostic approach spanning the entire spectrum of the consumer journey

Consumer Centric

Keeping the consumer at the core of our strategy with an understanding of his challenges, perceptions and expectations. Identifying the touchpoints and behaviours which hold meaning for the consumer.

Brand Outcome Based Solutions

Assessing the unique situation the brand finds itself in along with a Diagnostic Approach identifying the key Brand Challenges and Brand Objectives

Performance Driven

Arriving at KPIs and determining the metrics involved which would be markers of performance, in order to move the needle on the specific brand or business objective.

We help to Grow your business