Blue Sky Media Group
Case Studies
Four campaigns. Four different briefs. One consistent outcome — results that moved the needle for brands across India.
04
01
Case Study 01
JK Cement × Indian Premier League
Precision moment-based buying on JioHotstar HH + CTV — turning high-attention cricket moments into brand recall for a low-involvement category.
294M
Impressions
+100%
Ad-awareness uplift
60%
Creative recall
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02
Case Study 02
Star Health × Sunrisers Hyderabad
A 360° amplification strategy extending the SRH jersey partnership into a city-wide Hyderabad presence — and a national CTV campaign — that made Star Health #1 in category brand association.
51%
Brand association #1
98%
Video VTR
42.98M
Matchday impressions
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03
Case Study 03
JK Super Cement × Chhoriyan Chali Gaon
Deep narrative integration of ‘Build Strong’ into a Zee TV rural reality format — co-powered sponsorship across linear and ZEE5 digital, with ₹1 Cr in negotiated added value above the contracted deal.
+33%
GRPs uplift
~₹1 Cr
Added value
21.9M
Reel views
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04
Case Study 04
itel × Full-Funnel Performance
A 30-day Google Demand Gen + Search + Meta sprint across Tier 2–3 India — building reach, capturing intent, and converting it into store locator visits and WhatsApp conversations at ₹0.22 per ThruPlay.
85M
Impressions
38K
Conversions
₹0.22
Per ThruPlay
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